What Recession?

Wow! What an amazing time...

What amazes me is how many business people are talking themselves into a recession! I ran a free sales and marketing seminar last week and it was interesting to see what business owners are thinking... As an owner of a business coaching firm I get to see alot of businesses, and now is the time for any small business to go hunting for extra customers.

If times are quiet for you now, then the same is true for your competition. And if they have cut their marketing budget and stopped alot of their advertising etc. then who is marketing to your target market?

now is the time for you to think about how you can get more customers, and when business picks back up, you will have a strong business!

Here are some tips for you... this is my 5 step marketing plan...

1. WHO... Decide who your ideal client is.
2. WHERE... work out where you will find them in their highest concentration
3. WHAT... Decide what you are going to offer them (and make sure it is a strong offer!)
4. HOW... work out how ou are going to communicate your message (ads, web, direct mail etc.)
5. WHY... Make sure you differ yourself from your competition... this is WHY they will deal with you!

until next time... have a profitable day!

check out www.benfewtrell.com for my lates events and offers