Hi There!,
At some point in your life you have to say to yourself..."Enough is Enough." You know there is something better out there. But,unfortunately, you don't know how to get it.
Little over a year ago, Greg and Jerry asked themselves this question and answered it with a simple system to create multiple streams of income using the power of blogging to generate a life of fulfillment rather than of scarcity.
CLICK HERE to find out more
"Blogging" is the latest rage and for good reason. You can generate traffic, readers and buyers very easily and more importantly, quickly. The search engines love them and they make adding content very simple. What Greg and Jerry have done, is take a great blogging platform, Wordpress, and through trial and error have come up with a system that generates multiple income sources, almost on autopilot.
Blogging for Riches is a step-by-step, video tutorial series, teaching you how to build a blog and monetize it. And then do it over and over again to help you generate multiple streams of income.
CLICK HERE to find out more
Once you know the blog-building secrets that only the pro’s know, you will virtually have a license to print money!
With Blogging For Riches, you will:
- Learn How To Create Multiple Niche Blog Networks, All Working To Make You Money
- Discover How To Generate Free Targeted Traffic
- Be Able To Own and Operate a Successful and Profitable Business
This system is guaranteed to deliver, but honestly you really need to watch the video on the site to understand everything that's included and what it will do for you.
Review the video now:
BY CLICKING HERE
It's time to crack the money code and achieve your goals. But you need to take the first step by learning more about Blogging For Riches.
warmly,
Ben Fewtrell
PS - Make sure you check out the bonuses, they are designed to get you up and running right away.
Tuesday, March 31, 2009
How to make money online using a blog
At last! There's a piece of copywriting software that does the job ... AND ... is easy to use.
"It's true - in just 30 minutes from now you can have your own professionally written sales letter WITHOUT paying huge copywriting rates!" CLICK HERE to find out more...
I'm sick of the programs that claim to be easy - then force you through so many fiddly steps that you'll be lucky to use them more than once. That's why i'm stoked Bret Mcfall created his own software that makes it easier than falling off a log - and automatically inserts his secret and proven copywriting formula into your marketing!"
I'm sick of the programs that claim to be easy - then force you through so many fiddly steps that you'll be lucky to use them more than once. That's why i'm stoked Bret Mcfall created his own software that makes it easier than falling off a log - and automatically inserts his secret and proven copywriting formula into your marketing!"
Ben Fewtrell on Sky Business TV
Make sure you tune into Sky SME Money Makers show with Mathew Noland this thursday at 8pm! Mathew will be having me on the show as a guest to talk about why now is a great time to get into business!
Thursday, March 26, 2009
Failing to plan or planning to fail?
The old adage says that if you fail to plan then you are planning to fail. This is more than just a clever play on words, in fact, statistically it has been proven that you are more likely to achieve your goals if they’re written down… not rocket science, is it?
Back in 1973 Harvard University did a study on all of the students for that year, only 3% of the attending students had written down their goals. 25 years later in 1998, that same 3% had acquired over 98% of the wealth!
This is not about putting together a detailed ‘business plan’. This is about having a plan you can execute, and monitor your progress on a regular basis. Depending on your business you may want to review and correct daily, weekly or monthly.
Generally, we have been trained in life to look back and then make an assessment, your accountant is a classic example, they are dealing with historical numbers, and at the end of the year will tell you how much profit you made… or… how much you lost! And by that time it is too
late to do anything about it. This is why it is vital that you as a business owner understand the
‘mechanics’ of business so you can be the ‘pit crew’ during the race. As a ‘pit crew’ for your business you will know the result before you’re told at the end of the race.
I have personally worked with over 100 different businesses and can honestly say, the most successful have been those that have been disciplined and created their plan, and also had the consistency and focus to execute it too. After all, a plan will fail if it is executed poorly.
So why is it that so many people fail to plan?
Well, in some cases, it’s just plain laziness, but in a lot of circumstances people don’t know where to start. So what is the best way do go about getting a plan together?
1. You need to know where you’re going.
If you’re not clear on your vision then you’re never going to arrive, it doesn’t matter how good your plans are… imagine you’re driving to a restaurant, and you didn’t know the name of it, what street it was on, or even what suburb it is in… are you likely to get there?
2. Break it down.
Goals by nature are high achievements in life, and sometimes it can seem too hard to reach them, we lose motivation and give up! Break your goals into “milestones” so you can celebrate your wins along the way.
3. Write it down and make it visual.
By writing your goals down you will be much clearer on where you are heading. Look at it every day, stick it on your fridge, or your computer, it can be a picture, the words, whatever will motivate you to keep striving to achieve your goal.
4. Tell someone about it.
Telling someone about your goals will create accountability making sure you follow through. If you need someone to help you stay on track and keep focused you my well benefit by using a business coach.
5. Check your progress and celebrate your wins.
Review your goals on a regular basis and celebrate reaching your milestones. Tracking your progress will keep you motivated!
As for making this all happen, you will need to set aside some time to get clear on your goals and create a plan, once you have your goals worked out you need to ‘reverse engineer’ them starting with the end and working back to the start date.
Once you do this you will end up with a daily or weekly set of tasks you need to complete
to achieve your goal by the set date. Finally, make sure your goals are S.M.A.R.T tested. Specific, Measurable, Achievable, Realistic & Results orientated and Time Framed.
www.benfewtrell.com
Back in 1973 Harvard University did a study on all of the students for that year, only 3% of the attending students had written down their goals. 25 years later in 1998, that same 3% had acquired over 98% of the wealth!
This is not about putting together a detailed ‘business plan’. This is about having a plan you can execute, and monitor your progress on a regular basis. Depending on your business you may want to review and correct daily, weekly or monthly.
Generally, we have been trained in life to look back and then make an assessment, your accountant is a classic example, they are dealing with historical numbers, and at the end of the year will tell you how much profit you made… or… how much you lost! And by that time it is too
late to do anything about it. This is why it is vital that you as a business owner understand the
‘mechanics’ of business so you can be the ‘pit crew’ during the race. As a ‘pit crew’ for your business you will know the result before you’re told at the end of the race.
I have personally worked with over 100 different businesses and can honestly say, the most successful have been those that have been disciplined and created their plan, and also had the consistency and focus to execute it too. After all, a plan will fail if it is executed poorly.
So why is it that so many people fail to plan?
Well, in some cases, it’s just plain laziness, but in a lot of circumstances people don’t know where to start. So what is the best way do go about getting a plan together?
1. You need to know where you’re going.
If you’re not clear on your vision then you’re never going to arrive, it doesn’t matter how good your plans are… imagine you’re driving to a restaurant, and you didn’t know the name of it, what street it was on, or even what suburb it is in… are you likely to get there?
2. Break it down.
Goals by nature are high achievements in life, and sometimes it can seem too hard to reach them, we lose motivation and give up! Break your goals into “milestones” so you can celebrate your wins along the way.
3. Write it down and make it visual.
By writing your goals down you will be much clearer on where you are heading. Look at it every day, stick it on your fridge, or your computer, it can be a picture, the words, whatever will motivate you to keep striving to achieve your goal.
4. Tell someone about it.
Telling someone about your goals will create accountability making sure you follow through. If you need someone to help you stay on track and keep focused you my well benefit by using a business coach.
5. Check your progress and celebrate your wins.
Review your goals on a regular basis and celebrate reaching your milestones. Tracking your progress will keep you motivated!
As for making this all happen, you will need to set aside some time to get clear on your goals and create a plan, once you have your goals worked out you need to ‘reverse engineer’ them starting with the end and working back to the start date.
Once you do this you will end up with a daily or weekly set of tasks you need to complete
to achieve your goal by the set date. Finally, make sure your goals are S.M.A.R.T tested. Specific, Measurable, Achievable, Realistic & Results orientated and Time Framed.
www.benfewtrell.com
Tuesday, March 24, 2009
A Boss Who Tells It like It Is
I was sent this from a friend of mine, and thought you might enjoy the read!
Date: 4 February 2009
To All My Valued Employees,
There have been some rumblings around the office about the future of this company, and more specifically, your jobs. As you know, the economy has changed for the worse and presents many challenges. However, the good news is this: The economy doesn't pose a threat to your job. What does threaten your job however, is the changing political landscape in this country.
However, let me tell you some little titbits of fact which might help you decide what is in your best interests.First, while it is easy to spew rhetoric that casts employers against employees, you have to understand that for every business owner there is a back story. This back story is often neglected and overshadowed by what you see and hear. Sure, you see me park my Subaru Outback outside. You've seen my big home at last year's Christmas party. I'm sure all these flashy icons of luxury conjure up some idealised thoughts about my life.However, what you don't see is the back story.I started this company 28 years ago. At that time, I lived in a 2 bedroom flat for 3 years. My entire living area was converted into an office so I could put forth 100% effort into building a company, which by the way, would eventually employ you.My diet consisted of baked beans, stew and soup because every dollar I spent went back into this company. I drove a rustyToyota Corolla with a wonky transmission. I didn't have time to go out on dates. Often times, I stayed home on weekends, while my friends went out drinking and partying. In fact, I was married to my business -- hard work, discipline, and sacrifice.
Meanwhile, my friends got jobs. They worked 40 hours a week and made a modest $50,000 a year and spent every cent they earned. They drove flashy cars and lived in expensive homes and wore fancy designer clothes. Instead of hitting the David Jones for the latest hot fashion item, I was trolling through the discount store extracting any clothing item that didn't look like it was birthed in the 70's. My friends refinanced their mortgages and lived a life of luxury. I, however, did not. I put my time, my money, and my life into a business with a vision that eventually, some day, I too, will be able to afford these luxuries my friends supposedly had.So, while you physically arrive at the office at 9am, mentally check in at about noon, and then leave at 5pm, I don't. There is no "off" button for me.When you leave the office, you are done and you have a weekend all to yourself. I unfortunately do not have the freedom. I eat, and breathe this company every minute of the day. There is no rest. There is no weekend. There is no happy hour. Every day this business is attached to my hip like a 1 year old special-needs child. You, of course, only see the fruits of that garden -- the nice house, the Subaru, the vacations... you never realise the back story and the sacrifices I've made.Now, the economy is falling apart and I, the guy that made all the right decisions and saved his money, have to bail-out all the people who didn't. The people that overspent their pay suddenly feel entitled to the same luxuries that I earned and sacrificed a decade of my life for.
Yes, business ownership has its benefits but the price I've paid is steep and not without wounds.Unfortunately, the cost of running this business, and employing you, is starting to eclipse the threshold of marginal benefit and let me tell you why:I am being taxed to death and the government thinks I don't pay enough. I have state taxes. Federal taxes, Property taxes, Sales and use taxes, Payroll taxes, Workers compensation, Unemployment taxes, Taxes on taxes. I have to hire an accountant to manage all these taxes and then guess what? I have to pay taxes for employing him. Government mandates and regulations and all the accounting that goes with it, now occupy most of my time.
On Oct 15th, I wrote a cheque to the Australian tax Office for $288,000 for quarterly taxes. You know what my "stimulus" cheque was? Zero, Zip, Zilch.What is Kevin 07 Rudd doing with all my taxes? He's giving them away to people who don't work as hard as me, to people who have never worked and have no intention to, deliberately single mums breeding more drones, recent migrants legal & otherwise plus their huge extended families. They are told to spend, spend, spend - the very thing that got us into trouble in the first place!. Go out and buy that you-beaut widescreen TV for say $2000 of which $1,750 goes to China, Taiwan, South Korea, Singapore& Malaysia where all the bits are made or assembled, the remaining $250 keeps the salesperson & delivery guy in a job for another day & pays a franchise fee to Harvey Norman. As we hardly manufacture anything in Australia any more virtually all the money spent on manufactured goods keeps overseas workers in jobs much longer than any locals.Now, to cap off mere financial incompetence, Rudd has risen to mind boggling levels of truly monumental stupidity by borrowing about 40 billion dollars every year from foreigners, we don't have the savings here!....... to GIVE AWAY!!!!.
The State Labor governments have all been grossly mismanaged, even QLD & WA are in trouble despite the good mining boom years, NSW is effectively bankrupt & VIC is not far behind, SA & TAS are reverting to basket case status. The infrastructure funds are a thinly disguised bailout to incompetent Labor mates in the States but at least that will employ Australians, however inefficiently.Rudd has blown what we thought of a huge multi-billion dollar surplus in one hit, in just one year!. But borrowing to give people $950 to spend on goods that will employ Asians mostly?, that will make our current account deficit worse and create a HUGE DEBT that will have to be repaid by us, our kids and our grandkids. Taxes will have to go up drastically for decades to pay for all this - there is no other way.
Rudd's cure is going to be vastly more painful than the illness, unemployment is still expected to increase by 500,000 by the end of the march quarter 2010. Bringing forward the next tax cuts would reduce that to 350,000 and if we were to spend stimulus money productively on pipelines, bridges, hospitals, rail systems etcetera instead of wasting it on $950 gifts we'd have to better off and have more people in jobs.
Rudd wants to emulate Obama's huge spending spree without realising that we simply can't do that. The US dollar is the world's reserve currency, they can print money and it will still be worth a dollar, but if we print 30% more money, which is effectively what borrowing does, our $A will be worth 30% less which makes everything we import be it petrol or TV's 30% dearer and so. Rudd plans to do this for four years to the tune of $200 billion! .... Despite Rudd often referring to Turnbull as the (wealthy) Merchant Banker, Rudd, or at least his wife, has many more millions than Turnbull and his family, most of it from Liberal Government training programs ironically. We'd be better off if Ms Rein was running the country, her husband's ego is such that he'd never listen to her unfortunately, at least they will still be sitting pretty when it all goes pear shaped.Turnbull is right about Tax Cuts, it has been proven over & over again in all Western democracies that for all tax brackets, for every $1 of tax cut the multiplier effect is $3 - now that's a stimulus!. That stimulus happens each year, every year because it's a gift that keeps on giving as the saying goes. Give away $1 and that's it - spent $1 no multiplier effect, this or any other year. Once Rudd borrows & gives it away forget about tax cuts for a decade - think higher taxes, higher GST until we repay the huge debt burden he's creating.
This is not rocket science! it's real, as opposed to Rudd's fairy's at the bottom of the garden approach to ruining the economy.Rudd's hero is Gough Whitlam, for those who are old enough to remember, Whitlam came within a whisker of sending Australia bankrupt and the country was saved from financial disaster by the Governor General, Sir John Kerr dismissing his government. The Greens & Independents, being the populists that they are, will pass Rudd's so called stimulus with minimal changes. We are going to be lumbered with this very bad mistake. Let's hope that Ms Quentin Bryce will likewise act with courage and conviction before Rudd looks like losing the plot completely and takes us down with him.
The question I have is this: Who is stimulating the economy? Me, the guy who has provided 14 people good paying jobs and serves over 2,200,000 people per year with a flourishing business?, or the single mother sitting at home pregnant with her fourth child by the latest unemployed layabout who won't pay child support, waiting for her next welfare cheque? Obviously, government feels the latter is the economic stimulus of this country.The fact is, if I deducted (Read: Stole) 50% of your pay you'd quit and you wouldn't work here. I mean, why should you? That's nuts. Who wants to get rewarded only 50% of their hard work? Well, I agree which is why your job is in jeopardy.
Here is what many of you don't understand ... to stimulate the economy you need to stimulate what runs the economy. Had the government suddenly mandated to me that I didn't need to pay taxes, guess what? Instead of depositing that $288,000 into the Canberra black-hole, I would have spent it, hired more employees, and generated substantial economic growth. My employees would have enjoyed the wealth of that tax cut in the form of promotions and better salaries.
But you can forget it now.When you have a comatose man on the verge of death, you don't defibrillate and shock his thumb thinking that will bring him back to life, do you? Or, do you defibrillate his heart? Business is at the heart of Australia and always has been. To restart it, you must stimulate it, not kill it.
But the power brokers in Canberra believe the poor of Australia are the essential drivers of the Australian economic engine. Nothing could be further from the truth and this is the type of change you can keep.So where am I going with all this?It's quite simple.If any new taxes are levied on me, or my company, my reaction will be swift and simple. I fire you. I fire your co-workers. You can then plead with the government to pay for your mortgage, your 4WD and your child's future. Frankly, it isn't my problem anymore.
Then, I will close this company down, move to another country, and retire. You see, I'm done. I'm done with a country that penalises the productive and gives to the unproductive. My motivation to work and to provide jobs will be destroyed, and with it, will be my citizenship. There will be many, many more small & medium sized businesses that do the same and between us we employ 60% of all Australians in work and produce 68% of GDP (more when China is not paying top dollar for everything we mine). Fewer people paying taxes mean higher taxes. Much higher taxes for the remaining taxpayers who have no choice but to work. Countries like China are thrifty, have all the money, and will own all the mines and a lot more because we will have no choice but to sell them the family farm to pay our debt.
That's business - whether it's mine or the Country's.So, if you lose your job, it won't be at the hands of the economy; it will be at the hands of a politician that swept through this country changed its financial landscape forever. If that happens, you can find me sitting on a beach, retired, and with no employees to worry about....
Signed,
Your boss
Date: 4 February 2009
To All My Valued Employees,
There have been some rumblings around the office about the future of this company, and more specifically, your jobs. As you know, the economy has changed for the worse and presents many challenges. However, the good news is this: The economy doesn't pose a threat to your job. What does threaten your job however, is the changing political landscape in this country.
However, let me tell you some little titbits of fact which might help you decide what is in your best interests.First, while it is easy to spew rhetoric that casts employers against employees, you have to understand that for every business owner there is a back story. This back story is often neglected and overshadowed by what you see and hear. Sure, you see me park my Subaru Outback outside. You've seen my big home at last year's Christmas party. I'm sure all these flashy icons of luxury conjure up some idealised thoughts about my life.However, what you don't see is the back story.I started this company 28 years ago. At that time, I lived in a 2 bedroom flat for 3 years. My entire living area was converted into an office so I could put forth 100% effort into building a company, which by the way, would eventually employ you.My diet consisted of baked beans, stew and soup because every dollar I spent went back into this company. I drove a rustyToyota Corolla with a wonky transmission. I didn't have time to go out on dates. Often times, I stayed home on weekends, while my friends went out drinking and partying. In fact, I was married to my business -- hard work, discipline, and sacrifice.
Meanwhile, my friends got jobs. They worked 40 hours a week and made a modest $50,000 a year and spent every cent they earned. They drove flashy cars and lived in expensive homes and wore fancy designer clothes. Instead of hitting the David Jones for the latest hot fashion item, I was trolling through the discount store extracting any clothing item that didn't look like it was birthed in the 70's. My friends refinanced their mortgages and lived a life of luxury. I, however, did not. I put my time, my money, and my life into a business with a vision that eventually, some day, I too, will be able to afford these luxuries my friends supposedly had.So, while you physically arrive at the office at 9am, mentally check in at about noon, and then leave at 5pm, I don't. There is no "off" button for me.When you leave the office, you are done and you have a weekend all to yourself. I unfortunately do not have the freedom. I eat, and breathe this company every minute of the day. There is no rest. There is no weekend. There is no happy hour. Every day this business is attached to my hip like a 1 year old special-needs child. You, of course, only see the fruits of that garden -- the nice house, the Subaru, the vacations... you never realise the back story and the sacrifices I've made.Now, the economy is falling apart and I, the guy that made all the right decisions and saved his money, have to bail-out all the people who didn't. The people that overspent their pay suddenly feel entitled to the same luxuries that I earned and sacrificed a decade of my life for.
Yes, business ownership has its benefits but the price I've paid is steep and not without wounds.Unfortunately, the cost of running this business, and employing you, is starting to eclipse the threshold of marginal benefit and let me tell you why:I am being taxed to death and the government thinks I don't pay enough. I have state taxes. Federal taxes, Property taxes, Sales and use taxes, Payroll taxes, Workers compensation, Unemployment taxes, Taxes on taxes. I have to hire an accountant to manage all these taxes and then guess what? I have to pay taxes for employing him. Government mandates and regulations and all the accounting that goes with it, now occupy most of my time.
On Oct 15th, I wrote a cheque to the Australian tax Office for $288,000 for quarterly taxes. You know what my "stimulus" cheque was? Zero, Zip, Zilch.What is Kevin 07 Rudd doing with all my taxes? He's giving them away to people who don't work as hard as me, to people who have never worked and have no intention to, deliberately single mums breeding more drones, recent migrants legal & otherwise plus their huge extended families. They are told to spend, spend, spend - the very thing that got us into trouble in the first place!. Go out and buy that you-beaut widescreen TV for say $2000 of which $1,750 goes to China, Taiwan, South Korea, Singapore& Malaysia where all the bits are made or assembled, the remaining $250 keeps the salesperson & delivery guy in a job for another day & pays a franchise fee to Harvey Norman. As we hardly manufacture anything in Australia any more virtually all the money spent on manufactured goods keeps overseas workers in jobs much longer than any locals.Now, to cap off mere financial incompetence, Rudd has risen to mind boggling levels of truly monumental stupidity by borrowing about 40 billion dollars every year from foreigners, we don't have the savings here!....... to GIVE AWAY!!!!.
The State Labor governments have all been grossly mismanaged, even QLD & WA are in trouble despite the good mining boom years, NSW is effectively bankrupt & VIC is not far behind, SA & TAS are reverting to basket case status. The infrastructure funds are a thinly disguised bailout to incompetent Labor mates in the States but at least that will employ Australians, however inefficiently.Rudd has blown what we thought of a huge multi-billion dollar surplus in one hit, in just one year!. But borrowing to give people $950 to spend on goods that will employ Asians mostly?, that will make our current account deficit worse and create a HUGE DEBT that will have to be repaid by us, our kids and our grandkids. Taxes will have to go up drastically for decades to pay for all this - there is no other way.
Rudd's cure is going to be vastly more painful than the illness, unemployment is still expected to increase by 500,000 by the end of the march quarter 2010. Bringing forward the next tax cuts would reduce that to 350,000 and if we were to spend stimulus money productively on pipelines, bridges, hospitals, rail systems etcetera instead of wasting it on $950 gifts we'd have to better off and have more people in jobs.
Rudd wants to emulate Obama's huge spending spree without realising that we simply can't do that. The US dollar is the world's reserve currency, they can print money and it will still be worth a dollar, but if we print 30% more money, which is effectively what borrowing does, our $A will be worth 30% less which makes everything we import be it petrol or TV's 30% dearer and so. Rudd plans to do this for four years to the tune of $200 billion! .... Despite Rudd often referring to Turnbull as the (wealthy) Merchant Banker, Rudd, or at least his wife, has many more millions than Turnbull and his family, most of it from Liberal Government training programs ironically. We'd be better off if Ms Rein was running the country, her husband's ego is such that he'd never listen to her unfortunately, at least they will still be sitting pretty when it all goes pear shaped.Turnbull is right about Tax Cuts, it has been proven over & over again in all Western democracies that for all tax brackets, for every $1 of tax cut the multiplier effect is $3 - now that's a stimulus!. That stimulus happens each year, every year because it's a gift that keeps on giving as the saying goes. Give away $1 and that's it - spent $1 no multiplier effect, this or any other year. Once Rudd borrows & gives it away forget about tax cuts for a decade - think higher taxes, higher GST until we repay the huge debt burden he's creating.
This is not rocket science! it's real, as opposed to Rudd's fairy's at the bottom of the garden approach to ruining the economy.Rudd's hero is Gough Whitlam, for those who are old enough to remember, Whitlam came within a whisker of sending Australia bankrupt and the country was saved from financial disaster by the Governor General, Sir John Kerr dismissing his government. The Greens & Independents, being the populists that they are, will pass Rudd's so called stimulus with minimal changes. We are going to be lumbered with this very bad mistake. Let's hope that Ms Quentin Bryce will likewise act with courage and conviction before Rudd looks like losing the plot completely and takes us down with him.
The question I have is this: Who is stimulating the economy? Me, the guy who has provided 14 people good paying jobs and serves over 2,200,000 people per year with a flourishing business?, or the single mother sitting at home pregnant with her fourth child by the latest unemployed layabout who won't pay child support, waiting for her next welfare cheque? Obviously, government feels the latter is the economic stimulus of this country.The fact is, if I deducted (Read: Stole) 50% of your pay you'd quit and you wouldn't work here. I mean, why should you? That's nuts. Who wants to get rewarded only 50% of their hard work? Well, I agree which is why your job is in jeopardy.
Here is what many of you don't understand ... to stimulate the economy you need to stimulate what runs the economy. Had the government suddenly mandated to me that I didn't need to pay taxes, guess what? Instead of depositing that $288,000 into the Canberra black-hole, I would have spent it, hired more employees, and generated substantial economic growth. My employees would have enjoyed the wealth of that tax cut in the form of promotions and better salaries.
But you can forget it now.When you have a comatose man on the verge of death, you don't defibrillate and shock his thumb thinking that will bring him back to life, do you? Or, do you defibrillate his heart? Business is at the heart of Australia and always has been. To restart it, you must stimulate it, not kill it.
But the power brokers in Canberra believe the poor of Australia are the essential drivers of the Australian economic engine. Nothing could be further from the truth and this is the type of change you can keep.So where am I going with all this?It's quite simple.If any new taxes are levied on me, or my company, my reaction will be swift and simple. I fire you. I fire your co-workers. You can then plead with the government to pay for your mortgage, your 4WD and your child's future. Frankly, it isn't my problem anymore.
Then, I will close this company down, move to another country, and retire. You see, I'm done. I'm done with a country that penalises the productive and gives to the unproductive. My motivation to work and to provide jobs will be destroyed, and with it, will be my citizenship. There will be many, many more small & medium sized businesses that do the same and between us we employ 60% of all Australians in work and produce 68% of GDP (more when China is not paying top dollar for everything we mine). Fewer people paying taxes mean higher taxes. Much higher taxes for the remaining taxpayers who have no choice but to work. Countries like China are thrifty, have all the money, and will own all the mines and a lot more because we will have no choice but to sell them the family farm to pay our debt.
That's business - whether it's mine or the Country's.So, if you lose your job, it won't be at the hands of the economy; it will be at the hands of a politician that swept through this country changed its financial landscape forever. If that happens, you can find me sitting on a beach, retired, and with no employees to worry about....
Signed,
Your boss
Monday, March 23, 2009
What Recession?
Wow! What an amazing time...
What amazes me is how many business people are talking themselves into a recession! I ran a free sales and marketing seminar last week and it was interesting to see what business owners are thinking... As an owner of a business coaching firm I get to see alot of businesses, and now is the time for any small business to go hunting for extra customers.
If times are quiet for you now, then the same is true for your competition. And if they have cut their marketing budget and stopped alot of their advertising etc. then who is marketing to your target market?
now is the time for you to think about how you can get more customers, and when business picks back up, you will have a strong business!
Here are some tips for you... this is my 5 step marketing plan...
1. WHO... Decide who your ideal client is.
2. WHERE... work out where you will find them in their highest concentration
3. WHAT... Decide what you are going to offer them (and make sure it is a strong offer!)
4. HOW... work out how ou are going to communicate your message (ads, web, direct mail etc.)
5. WHY... Make sure you differ yourself from your competition... this is WHY they will deal with you!
until next time... have a profitable day!
check out www.benfewtrell.com for my lates events and offers
What amazes me is how many business people are talking themselves into a recession! I ran a free sales and marketing seminar last week and it was interesting to see what business owners are thinking... As an owner of a business coaching firm I get to see alot of businesses, and now is the time for any small business to go hunting for extra customers.
If times are quiet for you now, then the same is true for your competition. And if they have cut their marketing budget and stopped alot of their advertising etc. then who is marketing to your target market?
now is the time for you to think about how you can get more customers, and when business picks back up, you will have a strong business!
Here are some tips for you... this is my 5 step marketing plan...
1. WHO... Decide who your ideal client is.
2. WHERE... work out where you will find them in their highest concentration
3. WHAT... Decide what you are going to offer them (and make sure it is a strong offer!)
4. HOW... work out how ou are going to communicate your message (ads, web, direct mail etc.)
5. WHY... Make sure you differ yourself from your competition... this is WHY they will deal with you!
until next time... have a profitable day!
check out www.benfewtrell.com for my lates events and offers
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